Michelle Arborelius Contact me

I make medtech easier to explain

I’m Michelle, a freelance designer and doer. I help medtech teams turn complex product details into clear, compliant, and market-ready communication. From structured labels to launch materials,
I manage the design process from concept to production.

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Studio still life with ceramics, printed labels and a laptop showing MedTech layouts.
Michelle Arborelius in her studio.
Watercolor painting of delicate figures next to a large blue block

01 - Creative Duality

Curious by nature.
Clear by design.

I move between tactile creative practice and structured medtech communication. Painting teaches me to observe; design helps me organize. Together, they shape how I translate complex product data into clear, human-centered visuals.

I recently created The Art of Focus, an interactive art book about slowing down, noticing more, and creating with presence. I launched and sold the first edition at the A La London design market in Gothenburg in autumn 2025.

02 - Services & Work

Design support for medtech products on their way to market

For the past 8 years, I’ve helped medtech companies bring products to market with clear, thoughtful communication - from company presentations and product labels to printed brochures, IFUs and launch material.

Marketing & Print Design

Print design for clear medtech communication

Structured print and digital assets designed to explain products, support sales teams, and prepare for product launches.

What I made for XVIVO

Catalogues, brochures, and exhibition materials that translate a complex product catalog into clear, sales-ready marketing tools.

Deliverables

Brochures · Product catalogues · Leaflets

Tools

InDesign · Illustrator · Photoshop

XVIVO warm trifold brochure cover design
XVIVO warm brochure inner layout spreads
XVIVO warm brochure back cover and details
Labels

Data-driven label design for medical devices

Production-ready label artwork for regulated medical devices. Built to ensure layout consistency, layout clarity, and compliance.

What I made for Ortoma

A scalable, automated labeling database linking Excel, InDesign, and NiceLabel to sync product data and minimize human layout errors during updates.

Deliverables

Production-ready labels · Print templates

Tools

Excel · InDesign · NiceLabel

Medical device labels displayed on a laptop screen
IFUs & Manuals

Technical manuals and IFUs designed for safety

Step-by-step guides that make complex medical devices simple to operate. Clean, minimal, and brand-aligned layouts that guide users safely.

What I made for Essity (Tork & Tena), ABB and XVIVO

Technical user manuals and IFUs combining detailed illustrations with clean visual layouts. While the client provides all raw content, technical data, and facts, I handle the layout design, formatting, and visual structure.

Deliverables

IFUs · Instruction manuals · Step-by-step guides

Tools

InDesign · Illustrator

ABB technical catalog page spreads in warm tone
Tork technical instruction manual in warm tone
Tork instructions layout details in warm tone
Sales & Presentation Design

Presentation decks that make complex concepts easy to explain

Presentations that help your message land. Visual slide decks structured to make complex clinical products easy to explain, share, and sell.

What I made for XVIVO and Ortoma

Sales decks, clinical presentations, and Showpad asset libraries structured to help sales reps easily find and present the right message.

Deliverables

Sales presentation decks · Pitch decks · Showpad content libraries

Tools

PowerPoint · Showpad · Illustrator

XVIVO sales presentation slides displayed on a laptop screen
Showpad interface displayed on a laptop screen in warm tone
Film

Explainer videos that simplify complex ideas

Educational films and animations designed to demonstrate medical technology and simplify clinical procedures.

What I made for Mölnlycke and XVIVO

Co-produced 10 educational "HOW" videos for Mölnlycke's WoundTalks series in collaboration with a colleague at Cresera - mixing filmed segments, diagrams, and animation. For XVIVO, I created office and internal conference films visualizing the need for organ transplantation and how their technology helps.

Read more about WoundTalks →

Deliverables

MP4 explainer films · Educational videos · Animations

Tools

After Effects · Illustrator · Photoshop

Mölnlycke WoundTalks clinical education course displayed on a laptop screen
XVIVO corporate animated film displayed on a laptop screen
Illustration

Custom illustrations and pictograms that clarify details

Clear, custom visuals that simplify complex clinical anatomy and hardware explanations at a glance.

What I made for medtech clients

Custom medical pictograms, instructional sequences, and clean line illustrations created for label sheets and technical manuals.

Deliverables

Medical pictograms · Line illustrations · Visual guides

Tools

Illustrator · Photoshop · Watercolor

Medical illustration showing hands and tools
Various medical and technical illustrations
Workshop Facilitation

Facilitating workshops that turn ideas into concrete steps

Action-oriented sessions designed to align cross-functional teams and turn complex ideas into concrete steps.

Cross-functional team alignment

Trained in conscious facilitation, I have led alignment workshops for teams at Mölnlycke, Wellspect, and Alten - bringing engineering, R&D, and business together to define clear agendas and actionable next steps.

Deliverables

Interactive sessions · Action plans · Structured agendas

Tools

Miro · PowerPoint · Conscious facilitation

Workshop facilitation session at Alten
Workshop facilitation session at MHC in warm tone
Brand

Cohesive visual identities that build trust

Lightweight brand revamps for medtech companies preparing for market. I help you align your visual presence with minimal effort, preparing your brand for launch.

Lightweight brand setup & revamps

For companies heading to market, I provide quick, practical brand alignments - tweaking existing logos, building simple websites, designing templates, and setting up minimal guidelines. It’s an efficient way to look unified and professional now, establishing a strong foundation before committing to a larger design agency later.

Deliverables

Logo updates · Presentation templates · Simple websites · Brand guidelines

03 - Testimonials

Trusted by medtech teams

Feedback from product managers, developers and medtech specialists I've partnered with to bring clarity and structure to their communication.

Feedback regarding medical device user instructions, labelling systems, and documentation workflows is currently being compiled and will be shared here soon.

Client Testimonial - Medtech Documentation

Reviews detailing custom medical illustrations, iconography, and product visual design collaborations are on their way.

Client Testimonial - Visual Design

Recommendations regarding workshop facilitation, alignment sessions, and R&D team collaborations are being prepared.

Client Testimonial - Workshop Facilitation

Clients I’ve worked with

XVIVO logo Ortoma logo Mölnlycke logo Essity logo SKF logo ABB logo

04 - About

The person behind
the design.

I’m Michelle Arborelius - a curious designer, doer and mum based in Gothenburg, Sweden.

I help medtech companies turn complex product data into clear, compliant, and thoughtful communication. I love projects that require both structured systems and a delicate eye for detail - whether that's automating a NiceLabel workflow or designing a clean, user-friendly instruction manual.

Alongside my design work, I’m a dedicated maker. I've always loved creating with my hands - watercolor painting, silver jewelry, tufting, and cyanotype. Exploring different mediums feeds my curiosity, refines my attention to detail, and keeps my design perspective fresh.

WHERE I WORK GoCo Health Innovation Center, Gothenburg
EMAIL ME m@michellearborelius.com
LET'S CONNECT
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The Art of Focus book cover still life
The Art of Focus book spread showing watercolor page
Interactive Art Book

The Art of Focus

in a world of noise

A Simple Sanctuary for the Mind

In a world that constantly pulls at our attention, finding a moment of quiet focus can feel impossible. Notifications, the endless scrolling on our screens, and our minds race from one distraction to the next.

The Focus Book was created as a physical, tactile sanctuary. It is an invitation to slow down, disconnect from screens, and train your focus on one single shape, color, or line at a time.

The book was launched and sold at the A La London design market in Gothenburg during autumn 2025, where it resonated deeply with people looking for a tactile pause in their daily routine.

How It Works

  • 01
    Observe the Art

    Open any page and let your eyes wander softly across the abstract watercolor. Don't search for anything in particular; simply notice the colors, shapes, and textures as they are.

  • 02
    Place the Sheet

    Place the transparent sheet over the page. Use a whiteboard pen and gently trace the contours, lines, or hidden figures that stand out to you in that moment.

  • 03
    Find Your Focus

    As your eyes and hand work together, the outside noise begins to fade. This simple, meditative act of tracing is a powerful exercise in grounding yourself in the present moment.

Get a Copy

I don't have a webshop yet, so if you'd like to buy a copy, just send me an email. You can also get updates on the book and future projects.

Order via email Get updates