I’m Michelle, a brand and graphic designer. I help growing companies turn complex products and ideas into clear, consistent communication, from sales presentations and product materials to labels, IFUs, websites and launch content.
Selected clients
I get up to speed quickly and help you establish or refine a clear visual direction through colour, typography, imagery and layout. I create materials, templates and practical guidelines that make it easy to keep your brand coherent, both in your everyday communication and as your business grows.
XVIVO · Design and production within the company’s brand guidelines.
Starting a brand, or rethinking the one you have? The right communication depends on who you’re talking to, whether that’s patients at home, hospital buyers or engineers in a lab. I built five brand directions for one fictional MedTech company. It’s a quick way to see how a brand could feel before choosing a route.
See the five directions
I have eight years of graphic design experience in MedTech. Here are some of the materials I’ve created.
Sales and product presentations designed to make complex products clear and easy to present.
Catalogues, brochures and exhibition materials designed to explain products and support sales teams.
Co-produced ten WoundTalks educational videos, combining filmed segments, diagrams and animation.
Explore WoundTalks
Films and animation explaining organ transplantation and XVIVO’s technology.
Product labels and an automated workflow connecting Excel, InDesign and NiceLabel.
Instruction manuals combining custom illustrations with clear layouts, based on client-provided content.
Layout and visual structure for technical documentation, making detailed information easier to navigate.
Trained in conscious facilitation, I lead alignment workshops that bring engineering, R&D and business together to define clear agendas and actionable next steps.
AI lets me iterate faster and create a first draft quickly, which makes projects more efficient and affordable for my clients. These are self-initiated projects, quick concepts made to see what AI can do.
All brands and products shown are fictional.
Hi, I’m Michelle Arborelius, a brand and graphic designer based in Gothenburg. Let’s talk about what you need, who it’s for and how I can help. Whether it’s a long-term collaboration or a quick update of your labels, I’m flexible and quick to get started.
Alongside my client work, I always have creative projects on the go. Read more about my book, The Art of Focus.
